Social media platform X now hides your likes. In an replace posted to the platform previously often called Twitter earlier this week, the X engineering staff mentioned it might “make likes personal for everybody to raised defend your privateness.” Meaning customers will nonetheless be capable of see their very own Likes, however others will not, ending a function that many had lengthy used.
The change went into impact Wednesday. As of this afternoon, the Like tab seemed to be obtainable solely on the consumer’s profile web page. However when visiting different accounts, that tab is not obtainable.
Customers additionally acquired a pop-up notification that appeared to recommend that the change would lead to elevated consumer engagement.
“Liking extra posts will enhance your ‘For You’ feed,” the message learn.
In accordance with the engineering staff’s replace, like counts and different metrics for a consumer’s posts will proceed to seem in notifications. Posts nonetheless seem to point out what number of likes they’ve, however the creator would be the solely one that can see a listing of those that appreciated it.
Beforehand, the choice to cover likes was solely obtainable to paid Premium subscribers. When X introduced that possibility in September, he mentioned customers may “maintain spicy likes personal by hiding the likes tab.”
The hidden like rely is one among many adjustments which have come to the platform since billionaire Elon Musk purchased it for $44 billion in 2022. Past a brand new identify and emblem, different adjustments embody eradicating the some as soon as coveted blue checks for non-Premium customers. customers after which restore them for some.
The adjustments to the app have had blended reactions on the platform. Within the early days of X eradicating verification credentials from outstanding officers and information organizations, for instance, many expressed considerations about misinformation. The platform has additionally confronted rising pushback from customers and advertisers amid ongoing considerations about content material moderation and hate speech on the San Francisco-based platform, which some researchers say has been on the rise underneath the administration. Musk.
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