The iPhone 16 launch occasion was probably the most anticipated tech launch of 2024, however the firm made it so particular that Apple followers discovered it onerous to maintain up with. Whereas we’re speaking about AI, the “It’s Glowtime” occasion felt prefer it was AI-generated with barely any human parts, which isn’t Apple’s fashion. No pauses, no humor, and no likelihood to work together with viewers. Apple executives made announcement after announcement, as if everybody had rushed by way of it studying it from a teleprompter. The script was simply unhealthy, and it’s the primary time it appeared like Apple would bounce again from this launch very quickly.
Learn additionally: Apple iPhone 16 launch occasion LIVE: Apple reveals iPhone 16, 16 professional with AI
As a tech journalist protecting Apple for over 12 years, that is the primary time I felt like, “Hey, this might have been a press launch when you simply wished to overwhelm viewers with launch after launch. The tone, by way of how the introductions had been made, appeared rushed and by some means wanted to cowl extra content material in a brief time frame. And it sounded so mechanical, like we had an AI-generated voice speaking to viewers within the YouTube video.”
Whereas Apple is internet hosting this in-person “Glowtime” occasion, what’s disappointing is that Apple is streaming this similar pre-recorded occasion to individuals who made the trouble to go to Apple Park. Think about, touring to the US (jet lag however), taking selfies in entrance of the Apple campus, and being shocked by a pre-recorded YouTube video that feels like an AI-generated keynote presentation.
Apple definitely had loads to announce: the Watch, AirPods, Apple Intelligence, iPhone 16, iPhone 16 Professional, and extra. With out stay demos and generic pre-recorded advertising movies, Apple’s “Glowtime” occasion sounded repetitive and, frankly, boring. Pricey Apple, we anticipated higher! In the event you’re excited in regards to the new launch, get the viewers excited too. Merely sharing key specs and overwhelming viewers with data doesn’t actually make it sound like Apple. We have already got Samsung and Google doing the identical!
In fact, the brand new merchandise sound nice and each Apple fan would wish to attempt them out, however the launch might have been higher. We anticipated it to be higher. It is simply an opinion and never everybody has to agree with it!
