Amazon has launched its AI-powered procuring assistant, Rufus, in beta for choose customers in India. Obtainable on Amazon’s cell app, the chatbot is designed to reply consumer queries, provide product suggestions, and evaluate completely different objects to assist with buying choices. Rufus was initially launched in beta in February however was restricted to customers in america. Amazon plans to increase the function to extra customers in India within the coming weeks.
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How one can entry and use Rufus
On Tuesday, Amazon revealed the launch of Rufus in India. The assistant is accessible in beta for a section of Amazon cell app customers within the nation. Customers with entry will discover a brand new icon within the backside proper nook of the app. Tapping this icon opens the Rufus interface, which is displayed as a backside sheet. A textual content discipline within the interface permits customers to kind in queries, and advised questions will help those that aren’t certain find out how to get began. To shut the chatbot, customers can swipe down, and reopening it is going to show the earlier dialog.
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Amazon says customers can work together with Rufus to discover completely different product classes, obtain present solutions tailor-made to particular actions or events, evaluate merchandise, and ask questions straight from a product element web page. Rufus attracts on Amazon’s huge database and also can search the web to offer related solutions. Nevertheless, Amazon notes that the chatbot can typically present incorrect data or “freak out.” In such circumstances, customers can provide suggestions by score the solutions with a thumbs up or down, with the choice to offer a extra detailed assessment.
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The story behind the title
The title “Rufus” has an attention-grabbing historical past. In keeping with the New York Instances, Amazon has a practice of permitting staff to carry their canine to work. Rufus was one of many first canine seen in Amazon’s places of work throughout the firm’s early years, and now this title has been given to the brand new AI procuring assistant.
